Why Co-working is good for the Noosa local economy
Gary J2 Co-Owner / Creative Industries & Youth Advocate
Coworking is still quite a new thing, especially for Noosa and the Sunshine Coast. Although it is growing very quickly as an industry it's important for
us (who love co-working) to remember this as we try to grow our local communities.
Granted coworking isn’t for everyone, and it definitely works better for some industry than others. But as a model, coworking is a hub for
creating better communities at large.
Most people can imagine what a "traditional" shared office space looks like.
But to those that aren't involved in today's co-working movement directly it is harder to understand the larger economic picture of the benefits
of participating in such a space.
If you are unsure about whether to join a coworking space, here are some positive influences to think about.
Coworking keeps talent in the community
Coworking spaces are not "office buildings" where people work in their own little cubicles. It's about a choice, where instead of physically being
where the work is, we can be where we choose to be. And that means we don't have to commute or move their families to bigger cities with
Coworking helps them stay in town. Which mean's the town preserving the money we earn, our talent, and enthusiasm for use in
the local economy.
Coworking supports small business
Big organisation employ people only because it’s necessary for the creation and dissemination of their products and services. The "greater good" is
only a greater good (in most cases) when there's a profit margin. Small to mid-sized businesses are the lifeblood of a local economy. They live
and work and shop locally, and they care about the personal lives of their employees and the place they live.
Most coworking desks are occupied by a small business or sole trader. These businesses are driving down unemployment rates at a time when multi-billion
dollar companies are still laying people off.
Joining a coworking space means these tiny businesses will have a safe place to grow with lower risks and learn from more experienced members.
It's a small footprint
If you went into any coworking space, took all the earnings of every business it in, and spread that out across the square meterage so the space it contains
you'd quickly see how much value is created with such a small impact if each of those businesses had their own space. Which in fact means there more
space for more business. With less resources used every square meter becomes a money generating factory, across an extremely diverse range of industries.
Coworking demands collaborative consumption
The quest for bigger, better, faster has crippled our economy. People are tired of just earning a dollar. Especially on the Sunshine Coast, where it's
about lifestyle choice. But that means we have to give up a lot of opporunities in the big cities.
But does it really?
Collaborative consumption means reusing, growing, renting, bartering and making instead of buying. This sharing economy demands a network of friendly,
trustworthy people to make it work. Like the people who work right next to you in a coworking space. So, yes we may be giving up the opportunity of
access to more business, but what actually happens in a coworking space is that you create opportunities.
You will not walk in to any coworking space and not hear one story about two coworkers who have combined their skills and created a new business opporunity.
Yes, coworking allows you to share your professional expertise and network with other successful freelancers. What makes coworking unique is the sharing
that takes place on a personal rather than professional.
When a community is connected and open to sharing, people save money, learn new skills, and reduce their impact on the environment.
New ideas emerge, problems are solved in creative ways, and the community at large reaps all the rewards of a happy independent workforce.
Junction 2 is a purpose built co-working space for small businesses designed for colloboration and creative thinking.
With a range of options from single day hot desking to long-term 24 hour access it's a great alternative to working from home.
All facilites are included such as desks, dedicated high speed broadband, printing, meeting rooms and kitchen. Local access to shops, food and entertainment plus Noosa's bus depot are all right at your door.
Register Today for a FREE Trial
Register your interested and we'll arrange a suitable time for you to come in and see if co-working is right for you.